Client: Dell x McLaren Racing
Agency: Rebellion Design Co.
Roles: 3D Design & Animation
Software: Houdini / Redshift / Octane / After Effects
Working closely with the team at Rebellion to create the look and execute two animations for the Dell X McLaren website. The animations in situ playback as you scroll, which requires a slightly different approach to pacing and movement than animation for linear playback.
The live site is here and Rebellion have a broader breakdown here
Working closely with the team at Rebellion to create the look and execute two animations for the Dell X McLaren website. The animations in situ playback as you scroll, which requires a slightly different approach to pacing and movement than animation for linear playback.
The live site is here and Rebellion have a broader breakdown here
Development stills from throughout the process
