Client: Dell
Agency: Rebellion Design Co.
Roles: 3D Design & Animation
Software: Houdini / Redshift / After Effects
Working closely with the team at Rebellion, I was tasked with concepting and executing new 3D animating headers for the Dell website. We took a holistic view of all the core concepts that were up for re-design at the time, with the aim of creating a cohesive visual identity.
This required me to take on a conceptual role, developing a variety of visual languages that could work over the wide range of concepts Dell's business covers. Building on top of work the team had developed previously, but specifically being asked to push the design language further, within the brand guidelines.
Security has gone live, and with luck, more to come in future.
This required me to take on a conceptual role, developing a variety of visual languages that could work over the wide range of concepts Dell's business covers. Building on top of work the team had developed previously, but specifically being asked to push the design language further, within the brand guidelines.
Security has gone live, and with luck, more to come in future.
A selection of style frames and test animations developed over the course of the project. Its good fun to look back at these as a whole body of work. A visual thought process.
