Client - City of Melbourne Christmas Festival
Agency - The Electric Canvas
Role - 3D animation & Comp.
Cinema 4d, X-Particles, Houdini, Redshift & After Effects.
Working with Creative Direction from The Electric Canvas I was asked to take inspiration from their moodboards and create "non-traditional festive content". The client was looking for a colourful, vibrant and joyful experience.
Inspiration was drawn from native Australian floara, with this section acting as an abstract reflection of the landmarks around the site. Far left of frame, the 4 gumnuts are to represent the MCG, the ribbons are the Yarra River, the tall spire inspired by the arts center itself.
A lot of fun working on this one.