Client - AHRI
Agency - Hase Creative
Project - AHRI Conference Graphics
Role - 3D animation, Texturing & Rendering
Cinema 4D, Redshift.
Working closely with AHRI's internal design team to create a 3D animated asset that could be used across multiple communications and formats. The core concept was to create a 3D cube that transforms to the AHRI cornerstone element, which then would be rendered tumbling in place in 4 different ways. These would then be re-coloured and animated falling in post.
The animation was refined over may versions, the progression illustrated below. The movement designed to feel mechanical and give clear hero poses to enable the client to use stills at various points throughout the animation as graphic elements in static communications.
The client felt the initial finish of the cube should be grounded in reality, and a wide range of options were considered.